Author: Anurag Batra

Public Relations are a type of marketing communication that is used to project the company image to the outside world. The objective of a PR campaign is to represent the company in the media and to communicate the company’s perspective to the outside world. Effective Public Relations is an inexpensive way to popularize a company as compared to other marketing methods such as advertising. Exchange4media offers latest information about the advertising and media industry.

An Effective Public Relations campaign includes figuring out the company’s contributions both businesses as well as social and expressing them in an interesting way. The next step is to build a story that creates interest in the company and its activities. The new public relations method works on Pay for Performance Public Relations model that emphasizes accountability. In this model the client company signs an agreement where a certain amount of money has to be deposited every month in escrow. A media list is defined and the PR agency starts its job. It delivers the client’s message to different medium with the help of press releases and other types of activities.

The client receives a statement in the end of the first month and consecutive months. Money is withdrawn from the escrow for the services provided as per the previously decided rates for the defined activities. The payment in this model is strictly for published or telecasted message not for indefinable concepts such as theme, concept development and other strategies. The unutilized money is carried forward to the next month.

This interesting model works best when the client company has an unusual product or service that attracts the news directors and editors. Pay per performance offers a monthly positive balance sheet and thus reducing the client risk to almost zero. A Public Relations Agency is therefore paid for effective public relations carried out by the Public Relations Firm.

Exchange4Media has been offering quality publications related to advertising, media and marketing industry for the last five years. It is a one stop platform that offers in-depth information, news, analysis, forecasts etc. The site also offers PR related information and publishes news worthy press releases and articles in its publications and the website.

Exchange4Media is a Public relations offering effective public relations solutions and Marketing Public Relations strategies to the client company. The company offers customized solutions to the client as per their requirements.

To know more about Reputation Management visit Online Reputation Management.

Author: Kurt Mortensen

One highly effective type of advertising costs virtually nothing: public relations. With public relations, the newsworthiness of some aspect of your business or business activities can earn you free publicity in newspapers or magazines, or even on radio or television.

However, it must truly be newsworthy. You might publicize, for example, a lecture, a demonstration or a workshop being presented at your business site—an event that news outlets could list in their community calendars or possibly even send a reporter to cover. Find out who at a station or publication handles such local events and send that person a news release. Alternatively, prepare an article for a newspaper or trade magazine in which you offer information of value to its readers. The point of such articles is to establish you as an authority in your industry. It’s for this reason that a stockbroker might write a biweekly column on personal finance or a nursery write a column giving gardening advice.

A further source of publicity is goodwill efforts. Team sponsorships, for example, keep your name in front of the public. Lectures given by you or your staff to civic groups or other businesses also enhance your company’s visibility. Get a list of clubs and associations from your local Chamber of Commerce. Another course of action, one that must be heartfelt and genuine, is to spearhead a campaign to solve a community problem that is related to your business. A pharmacist, for example, might lead an effort to keep poison detection centers open.

Writing a News Release

If you keep in mind the person at the newspaper, magazine or station who’ll receive your news release—a person buried under stacks of releases and eager to find some newsworthy information – you’ll automatically write the best kind of release: short, crisp and simple.

In the first paragraph, tell who, what, why, where and when—starting with a description of the event itself. For example:

A free slide talk on family hikes in the Bay Area will be given by writer–photographer Jane Doe on Thursday, October 18, 7:30 P.M., at Jackson’s Shoes in Berkeley.

In the following one or more paragraphs, add information that rounds out the first paragraph or answers questions the first paragraph may evoke. For example:

Doe, author of A Walk in the Park, will recommend nature walks for families with children aged seven and older. Most walks are in regional parks, and Doe will not only show what various trails have to offer but also the trails for difficulty. Parents and their children are invited to attend.

Finally, on either the top or bottom of the news release—which can be written on letterhead with the words NEWS RELEASE above the text—write the name and telephone number of your contact person.

To know more about Reputation Management visit Online Reputation Management.